What? More Drugs?

yes, more drugs...
because another one of my dubious fascinations is old drug ads.

why? the graphics are always state of the art, whatever that might have been at the time they were run. the imagery and layouts speak to the way the illnesses/patients were perceived- or more accurately, perhaps, how the drug companies thought the doctors might perceive them.

so too the language that's used- reading them, one can almost hear the hushed erudite tones of a sensitive PBS special on a difficult topic...


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